Impact Sourcing

When ESG And CSR Lead To A Dramatic Improvement In CX

David Neale is the Chief Growth Officer at Nutun CX. Mike Butler is the Executive Director of Sales and Marketing at Nutun CX. David and Mike are both based in the UK, but Nutun operations are in South Africa.

Every BPO says that they do Corporate Social Responsibility (CSR). Every annual report features an update on Environmental, Social, and corporate Governance (ESG) these days… but are BPOs and clients really taking this seriously?

The team at Nutun believes that their approach raises the bar. It involves employees and clients and they can see a dramatic improvement in employee engagement because of the work they do in the local community – this directly leads to better performance and better CX.

The CX world is seeing a strong focus on cost at present as many countries are facing up to an uncertain economy, but is the real way to evaluate ESG not just that it is a good thing to do, but it is also good for business?

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