The Advisory Board

Jonathan Yarlett, Founder, Intelligent Sourcing & The Impact Sourcing Alliance                                          Jonathan has been working in the sourcing space for over 10 years successfully running marketing campaigns for global BPO/ITO vendors.  During that time Jonathan has made Intelligent Sourcing the key resource for professionals working in the sourcing space and has created partnerships with organisations including IAOP, Everest Group, CCMA, and The Outsourcing Unit at LSE.  Jonathan has also advised both vendors and end users of trends, locations, strategies and is well know for bringing people together.

Impact Sourcing has become a massive passion for Jonathan and he is now on a mission to spread the story gfar and wide.  His highlight was speaking on a panel with Zondwa Mandela, Grandson of Nelson Mandela and Chairman of Mandela Legacy to an audience of sourcing leaders in South Africa.


Rita Soni, Principal Analyst, Everest Group                                                                                                                        Rita N. Soni is Everest Group’s Principal Analyst for Impact Sourcing and Sustainability. Her focus delivers a triple bottom-line lens of people, planet, and profits to global services market research, beginning with an in-depth examination into impact sourcing.

Before joining Everest Group, she was CEO of NASSCOM Foundation when the term impact sourcing was coined and continued to evolve the field as an advisor to B2R Technologies. Rita also held the role of Country Head of Responsible Banking at YES Bank, where she led an award-winning business approach to CSR and Sustainability. She grasped these economic development issues on the ground in earlier positions at the Ford Foundation and American India Foundation after beginning her professional journey with General Electric and NBC. Her initial start as an engineer instilled in her a strong passion for the catalytic role of technology to solve social and environmental challenges within the private sector.

Rita serves on the Board of Sapna NYC and is an active mentor at the New York Academy of Sciences. She holds a Master of International Affairs from Columbia University and a Bachelor of Engineering from Stevens Institute of Technology.


Debi Hamill, CEO, IAOP                                                                                                                                                                  Debi Hamill is currently the Chief Executive Officer (CEO) of IAOP®, with expertise in strategy, business development, and operations, and is well-known for her relationship development acumen.

Through strategic foresight, drive, and determination, she helped build the foundation for IAOP’s success. With over 30 years of experience working with FORTUNE 500 companies and the C-Suite, Debi’s work has been instrumental in positioning IAOP as the preeminent professional association for organizations and individuals involved in transforming the world of business through outsourcing and collaboration.

Under Debi’s leadership, IAOP has been at the forefront of promoting impact sourcing as a business practice that can drive both social and economic benefits. Debi has been a passionate advocate for impact sourcing, diversity and inclusion and mentorship, working to raise awareness of its benefits and promote best practices in the industry.

She is the driving force behind IAOP’s Center for Social Impact as well as the Impact Sourcing Champions Index, a list of companies that have demonstrated a commitment to impact sourcing. Debi’s impact sourcing work has been widely recognized and has helped to create a more inclusive and sustainable future for businesses and communities around the world.

Debi sits on the advisory board of the Global Mentorship Initiative. She was a Private Sector Advisory Council member of the World Bank initiative: Solutions for Youth Employment as well as a founding member of the Global Impact Sourcing Coalition. She serves on the steering committee of the Impact Sourcing Alliance and is a founding member of the Global Technology & Business Services Council (GT&BSC). Debi is also a long-time supporter of the Second Harvest Food Bank.

Traci Freeman, Managing Member, Believe Consulting

Traci has a long and successful track record of working with diverse sector & trade associations, philanthropic as well as non-profit organisations and private firms across numerous sectors.  The past two decades have been through a digital, Global Business Services (GBS), BPO and CX lens.

Roles and positions have carried her across B2C, B2B and H2H interactions.  Activities have included both broad and focused CX, GBS, BPO and Impact Sourcing marketing, sector research, crafting and supporting country service delivery and BPO strategies along with investment facilitation.  Managing a variety of sector-led events and awards from conception to delivery.

Stand out projects have included working with the South African national trade body and sector association BPESA for over 20 years, focused on global demand stimulation and marketing.  Supporting the eco-system, member and partnership community with a focus on growth and sustainability of the sector.

Running as country representative for the Rockefeller Foundation and the ‘Digital Jobs Africa’ initiative which gave birth to, globally adopted, Impact Sourcing focus within the GBS & BPO sector – linking individuals from marginalised communities to employment and career opportunities.  This has been a continuous theme across projects since 2014.

Supporting the establishment and growth of the global CX BPO Mindshare group, CXOutsourcers, a platform and event which pulls together the CX BPO community for collaboration and knowledge sharing.

Her passion for quality within the BPO sector was ignited in 2001 when introducing COPC into South Africa, running local and international audits for a variety of operations including captive (in-house) and BPO (third party operators).  Continued engagement for standards and quality include participation as part of the SA BPS standards creation team with a current SABS Standards Committee chair role, sector representative for COPOLCO – ISO BPO application committee and global ISO convener for the ISO 18295 Customer Contact Centre Service standards Parts I & II launched in 2017.

Traci currently sits as lead for the Impact Sourcing Africa Chapter, Board Member at ICCCA (Independent Contact Centre Consulting Association), a member of the IAOP Centre for Social Impact, founding member of the GT&BSC (Global Technology and Business Services Council) and Advisory Board member of the Impact Sourcing Alliance.

A proudly South African citizen, Traci has a heart for social upliftment of individuals and communities and believes that the BPO, CX and services sector has the ability to positively impact socio-economic trajectories of individuals, families, communities and countries.

Impact Sourcing is the practice of creating opportunities for those that would not otherwise have it.

Aimed at supporting individuals from marginalised communities globally, the model encourages businesses to engage with individuals who may have limited prospects and help recruit, train and develop them and ultimately provide them with a career, income and a better life.

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